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Author Topic: Thoughts about Longbox Digital Comics  (Read 800 times)
SocraticBass
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« on: June 28, 2009, 10:33:01 PM »

I figured I'd bust it wide open and see what people were thinking about it. If you're not up on what went down at the Cons recently, or what's been in the works for a little while, here's a link:

http://www.comicbookresources.com/?page=article&id=21693

I for one like to have the actual work in my hands for the things I care most about. But does a potential .99 cent price-point interest me. Yeah it does, hands down. There's a ton of things, especially coming out of small presses that I'm not entirely convinced I want to drop $4 bucks on a chance. It either reads good to me, or looks good to me -- occasionally both, but not always. On the months my pull list is busting budget, I could see dropping in another $5 for five titles.

It seems like this could be profitable to many (especially outside of the "big few") because the smaller presses often score a great story but aren't sure about the overall appeal of the product for mass distribution. In other words, releasing digital first could allow for target-specific marketing, comics about local issues, as well as give a company the chance to show-off titles it really believes in without having to drop all the printing / distribution cash.

Apparently, some are tinkering with the notion of allowing the small download fee to be applied as a mini-credit toward the purchase and/or shipping of the book for those wanting hard copies of the stuff they like. The advantage seems kind of plain to me -- a company could then get a more accurate print-to-order number and reduce risk while making a little profit at the same time.

But would the profit be enough? By the time you lay out an olive branch for creators (who might simply just take their work straight to digital release and by-pass publishers anyway), what's left over for publishing editors / staff (Kris?). And what sorts of carrots can be dangled in front of creators if things like Longbox (maybe not Longbox itself) go full blown "digital vanity" and put anything and everything out there for consumption?

It seems like the trade-off could be a market flooded with crap, and weeding through the crap might make it a little tough for serious consumers to find the good stuff without hitting up a publisher first.

Still, it seems like there's a chance of opening Pandora's Box. I'm classic on the fence about it right now, but wondered what other people were thinking or hearing about the impact of this distribution method.
« Last Edit: June 28, 2009, 10:36:27 PM by SocraticBass » Logged

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« Reply #1 on: June 29, 2009, 08:20:45 AM »

Well, I can say this...since Jim and I have been in on Longbox for a year or longer at this point, that one of the discussions we had at a Longbox meeting in SD last year was about the "flooding".  Longbox will be selective about what they release.  There is an approval process in place, and not just any person with a desire to release a comic digitally will be allowed to go through Longbox.  Only quality publishers with quality books.  Right now, there will be a slow roll-out of the current publishers involved, so it'll take quite some time for everyone to see the full scope of it.

But there was a definite stress on the point of not becoming a Wowio, where any shmoe without any publishing experience could call themselves a publisher and release whatever and rake in the dough.  And the rest of us who knew better could watch the imminent collapse.  And then when they "re-structured" and tried to do things the right way, it was too late.  Closing the barn doors after the horses escaped.  It was only a matter of time before we knew someone would do it the right way, the way that didn't sound like a pyramid scheme, that was reputable and not just doling out cash in a way that was sure not to last, and could possibly put creators in a worse situation than they were in before.  Luckily, it didn't get that bad, but I do believe Rantz was the guy with the idea at the right time, and he worked for a gaming software company that could back up that idea.  There was a definite need for Longbox, but it's something one person could not do properly on their own.  It's not like making an app for iPhone or iPod Touch.  It's like creating the platform that will release the apps.

Anyway, I do believe that Longbox is a good thing.  Books that are barely breaking even now have a chance.  Creators might actually make some money.  And as for edging out retailers, that's been a complaint for a while.  Retailers used to get upset when creators sold their own books at conventions because it was like taking their sales away from them.  But the majority of retailers weren't ordering the books anyway.  How many sales are publisher's like Image losing because the buying public who doesn't pre-order doesn't even know the book exists?  How many times have we heard of someone going to three different stores in their area and still not being able to find a copy of the book they are looking for, which is far from being sold out?

Not only do digital copies not sell out, but Longbox can afford to stock every title from a publisher like Image, so every demand is met.  So yes, I think retailers will get upset that something is taking sales away from them, but in my opinion, they haven't been ordering adequate amounts of the books anyway due to the economic struggle they've been in, so how can they blame publishers for looking for an alternate way to make money?  Everyone needs to survive somehow, including publishers like Image and the creators who publish books through Image who are essentially working for free because retailers can only afford to order 1-2 copies of their books.

And by providing a voucher with the digital book, it still encourages people to go and buy the physical book from their retailers.  This may just wind up helping out retailers as well.
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SocraticBass
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« Reply #2 on: June 29, 2009, 11:09:04 AM »

That's good to hear really. I suppose I don't really have many concerns about Longbox so much as the second-hand softwares that are going to follow suit, but Longbox will be playing it smart by remaining selective and stoking the embers of established companies for material.
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« Reply #3 on: June 30, 2009, 03:01:00 PM »

Video from the HeroesCon panel and Demo are up on the iFanboy site, if anyone wants to see what the platform can really do...

http://www.ifanboy.com/content/articles/Longbox_Demo___Presentation_from_Heroes_Con

Very excited and happy to have Jim and Kris onboard as part of this.  They are two of the "good Guys" in comics who really GET the importance of growing the market, and reaching out to make sure you actually can get to your target market.  Exciting times, and this is just the tip of the iceberg...
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« Reply #4 on: June 30, 2009, 05:38:18 PM »

Enjoyed the video Rantz. That presentation was the buzz at Heroes, at least with many I spoke with. Perhaps the "viritual spinner-rack" will reach many more readers than the old gas station ones did.
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« Reply #5 on: July 10, 2009, 03:17:28 PM »

SDCC LongBox Events & Panels...

THURSDAY
10:00-11:00 LongBox Digital Comics— Rantz Hoseley (CEO LongBox, Inc., editor of Comic Book Tattoo) hosts this presentation of the LongBox Platform for Digital Comics. Rantz, along with special guests—including Jeff Katz (American Original Productions)—demonstrates LongBox, talks about the impending launch, and discusses some of the exciting partnerships and plans for what some are calling the future of digital comics. Room 32AB

3:30-4:30 Digital Comics Now!— Digital comics are happening right now. Not tomorrow, but right now. Join a panel of the best and brightest in the new wave of digital comics in a wide-ranging discussion of everything from comics on the iPhone to new digital comic platforms, motion comics, webcomics, and day-and-date-releases. Big announcements will be made! Panelists include Michael Murphey (CEO iVerse), David Steinberger (CEO of comiXology), Rantz Hoseley (CEO LongBox), Chris Folino (VP, Catastrophic Comics), and Chip Mosher (marketing director, BOOM! Studios). Room 4

More to be announced in the coming days...
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SocraticBass
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« Reply #6 on: July 10, 2009, 03:35:24 PM »

Hey Rantz,

I caught wind somewhere on the web that people could sign up for beta testing. Is that true?

DA
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« Reply #7 on: July 11, 2009, 07:37:08 PM »

I caught wind somewhere on the web that people could sign up for beta testing. Is that true?

Not yet... around SDCC there will be news on how/where folks can sign up for the Beta.
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« Reply #8 on: July 14, 2009, 07:51:27 PM »

Massive, highly-detailed interview with the boys over at Comic Geek Speak about LongBox went up today...

http://www.comicgeekspeak.com/episodes/comic_geek_speak-850.php

Enjoy!
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